Creative storyteller with expertise defining and building on brand mission, and transforming strategic vision into effective communication for commercial purposes.

Proven success delivering sales and engagement through digital initiatives, content planning, paid campaigns, e-commerce optimization, SEO/SEM, and online activations.

Deep knowledge of domestic buying behaviour and consumer market trends, particularly in targeting female 18-55 demographic as well as Asian-Canadian millennials.

Solid record of guiding cross-functional teams and building consensus across multiple organizational levels to maximize the achievement of business goals and objectives.

Advanced understanding of social marketing, influencer partnerships, contracts and community-building strategies; Implements based on reporting and insights.

Extensive experience crafting multimedia content programs across print, online, mobile, video, email, audio and social platforms that drive awareness, interest and conversion.